Friday, June 26, 2015

Commercials with no descriptions


These commercials continue to exist and for me as a blind person they are simply an irritant that makes me truly disappointed and unhappy.

It is so very annoying to me whenever a commercial is displayed on the TV screen and the announcer says, "for further information call the number on your screen."

This effectively is a deterrent for a blind person because we cannot read the number on our screen. In addition, there are many seniors who are unable to do the same because they are either not fast enough to copy down the number or they, too, are unable to see the number on the screen.

There are other times when a commercial may contain actions with no sound to match the action and I say to this then, what am I supposed to infer from this?

I can only wish that there are producers out there who are paying attention and in the near future this will change. I would hasten to add that things have improved and continue to improve but at a very slow rate.

I'm Donna J. Jodhan, your friendly accessibility advocate, wishing you a terrific day.

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1 comment:

  1. "Commercial" is the operative word here-- meaning they are ads having to do with the sales of something. If the company that has paid to run many of these -- what most people consider-- necessary annoyances without descriptions for the print impaired then it is their loss of a potential customer base. Although some commercial ads are more entertaining than the programs they support most are merely bothersome interruptions that help pay for our favorite shows. If one is truly interested in them might I suggest a search by smart phone or tablet to locate a company's phone number and address.

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